Resale Price Maintenance by Japanese Newspapers
Author(s) -
Flath David
Publication year - 2016
Publication title -
the japanese economic review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.205
H-Index - 28
eISSN - 1468-5876
pISSN - 1352-4739
DOI - 10.1111/jere.12101
Subject(s) - newspaper , discounting , resale price maintenance , profit (economics) , economics , advertising , business , commerce , microeconomics , finance , incentive
In Japan, newspapers enjoy a special exemption from antimonopoly prohibitions against resale price maintenance (suppliers' stipulations that bar downstream firms from price discounting). However, if a newspaper company does stipulate retail prices, it is required to set uniform prices throughout Japan. Econometric analysis here shows that Japanese newspaper subscription prices are far below the levels that would maximize joint profit, given the newspaper content. The authorized resale price maintenance seems to have a motivation other than cartelization.
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