Open AccessMore Than Friends: Popularity on Facebook and its Role in Impression Formation
Author(s) -
Scott Graham G
Publication year - 2014
Publication title -
journal of computer‐mediated communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.15
H-Index - 119
ISSN - 1083-6101
DOI - 10.1111/jcc4.12067
Subject(s) - popularity , impression formation , psychology , perception , personality , internet privacy , social psychology , social media , advertising , social perception , world wide web , computer science , business , neuroscience
Social networking sites such as Facebook are becoming increasingly popular and important but it remains unclear which aspects of profiles convey information used to form impressions. This study expands on research investigating the role of popularity online and its impact on perceptions of targets' personality and appearance. Facebook profile owners' popularity was manipulated via number of friends and photos, and type of wall activity. Participants were 102 undergraduates who viewed 4 Facebook profiles (a popular and unpopular male and female) and judged the individuals represented by each. Popular targets were perceived to be more socially and physically attractive, extroverted and approachable than unpopular targets. Findings mirror offline effects and provide clues as to how profiles are examined and information extracted .