Open AccessInvestigating Participatory Dynamics Through Social Media Using a Multideterminant “Frame” Approach: The Case of Climategate on YouTube
Author(s) -
Porter Amanda J.,
Hellsten Iina
Publication year - 2014
Publication title -
journal of computer‐mediated communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.15
H-Index - 119
ISSN - 1083-6101
DOI - 10.1111/jcc4.12065
Subject(s) - dynamics (music) , citizen journalism , social media , frame (networking) , sociology , social dynamics , frame analysis , media studies , computer science , advertising , world wide web , social science , business , telecommunications , content analysis , pedagogy
This paper offers a framework for examining the relationship between social, instrumental, and technological determinants of participation through social media (Dahlberg, 2004) using a discursive approach based in the concepts of frames and framing (Goffman, 1974; Snow & Benford, 1992). We apply our multideterminant framework to investigate participatory dynamics on YouTube in the case of climategate. Our interpretive analysis of videos and comments shows how public responses to climategate were scripted around 3 dominant master frames, reinforced by calls to collective action and media form. Our multideterminant framework makes a contribution to the debate over the transformative potential of social media by providing a method to assess the relative value of social media in response to specific social problems .