Open AccessMore Harm Than Good? Online Media Use and Political Disaffection Among College Students in the 2008 Election
Author(s) -
Yamamoto Masahiro,
Kushin Matthew J.
Publication year - 2014
Publication title -
journal of computer‐mediated communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.15
H-Index - 119
ISSN - 1083-6101
DOI - 10.1111/jcc4.12046
Subject(s) - cynicism , skepticism , harm , social media , politics , presidential election , apathy , political science , the internet , psychology , fake news , social psychology , public relations , media studies , sociology , law , cognition , epistemology , philosophy , neuroscience , world wide web , computer science
This study examines the ways in which online media influenced political disaffection among young adults during the 2008 presidential election campaign. The effects of social media attention, online expression, and traditional Internet sources on political cynicism, apathy, and skepticism were evaluated using data from an online survey of college students. Results show that attention to social media for campaign information is positively related to cynicism and apathy and negatively related to skepticism. Online expression has a positive effect on skepticism. Implications are discussed for the role of social media in bringing a historically disengaged demographic into the political process .