The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies | Zendy

Anderson Ashley A. | Zendy; Brossard Dominique | Zendy; Scheufele Dietram A. | Zendy; Xenos Michael A. | Zendy; Ladwig Peter | Zendy

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The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies

Author(s) -

Anderson Ashley A.,

Brossard Dominique,

Scheufele Dietram A.,

Xenos Michael A.,

Ladwig Peter

Publication year - 2014

Publication title -

journal of computer‐mediated communication

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 4.15

H-Index - 119

ISSN - 1083-6101

DOI - 10.1111/jcc4.12009

Subject(s) - incivility , perception , religiosity , rhetoric , population , sample (material) , risk perception , new media , social psychology , psychology , political science , sociology , public relations , media studies , law , physics , neuroscience , linguistics , philosophy , demography , thermodynamics

Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issue—namely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support .

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