Open AccessImplementing Preventive Iron‐Folic Acid Supplementation Among Women of Reproductive Age in Some Western Pacific Countries: Possibilities and Challenges
Author(s) -
Smitasiri Suttilak,
Solon Florentino S.
Publication year - 2005
Publication title -
nutrition reviews
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.958
H-Index - 150
eISSN - 1753-4887
pISSN - 0029-6643
DOI - 10.1111/j.1753-4887.2005.tb00165.x
Subject(s) - social marketing , promotion (chess) , folic acid , psychological intervention , public health , environmental health , gerontology , health promotion , anemia , medicine , family planning , product (mathematics) , marketing , developing country , business , economic growth , political science , population , nursing , economics , politics , research methodology , psychiatry , geometry , mathematics , law
Lack of effective implementation mechanisms is identified as a major obstacle in the prevention and control of iron‐deficiency anemia. This paper discusses experiences gained from implementing iron‐folic acid supplementation in the Philippines, Vietnam, and Cambodia. The understanding of contextual elements is proposed as a foundation for planning interventions. Moreover, it is suggested that a social marketing framework should provide a way of thinking about how to influence related behaviors. The application of a social marketing framework applied using a “5 P's” approach: public relations and collaboration, product, price, place, and promotion, is described, as well as enabling factors (possibilities) and inhibiting factors (challenges) of this approach. Although a program to improve iron nutrition among women of reproductive age may not be simple to implement, it is essential to enhancing health, human development, and economic advancement in developing countries.