Open AccessBlogs of Information: How Gender Cues and Individual Motivations Influence Perceptions of Credibility
Author(s) -
Armstrong Cory L.,
McAdams Melinda J.
Publication year - 2009
Publication title -
journal of computer‐mediated communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.15
H-Index - 119
ISSN - 1083-6101
DOI - 10.1111/j.1083-6101.2009.01448.x
Subject(s) - credibility , seekers , perception , psychology , social psychology , source credibility , data collection , political science , sociology , social science , neuroscience , law
This study examines how gender cues influence perceptions of credibility of informational blogs. Using 2 experiments for data collection, this study manipulated the gender descriptors of a Weblog authors and had participants rate the overall perceived credibility of 1 of 3 blog posts. Male authors were deemed more credible than female authors, and main effects were found for information seekers, who found the blogs more credible than noninformation seekers. Implications are discussed.