Warm‐glow Giving and Freedom to be Selfish | Zendy

Evren Özgür | Zendy; Minardi Stefania | Zendy

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Warm‐glow Giving and Freedom to be Selfish

Author(s) -

Evren Özgür,

Minardi Stefania

Publication year - 2017

Publication title -

the economic journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 4.683

H-Index - 160

eISSN - 1468-0297

pISSN - 0013-0133

DOI - 10.1111/ecoj.12351

Subject(s) - prosocial behavior , action (physics) , feeling , social psychology , social preferences , psychology , microeconomics , preference , economics , physics , quantum mechanics

Warm‐glow refers to prosocial behaviour that causes the actor to experience positive feelings, apart from its social implications. We study an individual who enjoys taking a prosocial action that incurs a private cost because such actions improve his social image. A private cost obtains only in the presence of a more selfish option, implying a preference for freedom to behave selfishly. We provide behavioural foundations for this model by building upon the experimental findings on motivation crowding out. Our theory distinguishes between warm‐glow and other motivations for giving, and subsumes Andreoni's (1989, 1990) model of public good provision.

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