Square Scientists and the Excluded Middle

The historiography on American science and technology in the 1970s is still small, yet there are already three distinct strands of work: studies of countercultural scientists, portrayed as enacting or advocating ‘groovy’ research; studies of the politically polarized debate pitting conservative and libertarian ‘cornucopianists’ against environmentalists and modelers forecasting resource scarcity; and studies of the early commercialization of technoscience (e.g., biotechnology) that took off in the 1980s. Left out, I argue, are a class of ‘square scientists’ with little sympathy for the counterculture, and yet open to (even eager for) a new kind of science oriented to the same problems activists said they wanted science to solve: pollution, mass transit, housing, biomedicine, disability technologies, pedagogical machines, etc. Square scientists at places like NASA and Texas Instruments adapted military‐industrial‐academic templates to a wide variety of socially ‘relevant’ topics in the 1970s. Yet square scientists still looked to the military‐industrial complex for allies, rather than to countercultural colleagues. This potential middle ground remained excluded – contributing, in large part, to the failure of schemes to reorient US R&D to civilian social problems, and to the invisibility of the squares in today's historical accounts.