E-Commerce Oriented Negotiating Agent Communication Model

Automated negotiation has become the core of the intelligent e-commerce. Traditional research in automated negotiation is focused on negotiation protocol and strategy. However, current research is lack of unified technology standard, which causes the system's practical application difficult. This paper designs a negotiating agent architecture, which is based on the agent's ability of communication, and can support both goal-directed reasoning and reactive response. In order to construct a general interaction mechanism among negotiating agents, a communication model is proposed, in which the negotiation language used by agents is defined. Design of the communication model and the language has been attempted in such a way so as to provide general support for a wide variety of commercial negotiation circumstances, and therefore to be particularly suitable for electronic commerce. Finally, the design and expression of the negotiation ontology is discussed.