IEEE Access Special Section: Curbing Crowdturfing in Online Social Networks | Zendy

Gang Li | Zendy; Jianlong Tan | Zendy; Lynn M. Batten | Zendy; Sohail S. Chaudhry | Zendy

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IEEE Access Special Section: Curbing Crowdturfing in Online Social Networks

Author(s) -

Gang Li,

Jianlong Tan,

Lynn M. Batten,

Sohail S. Chaudhry

Publication year - 2018

Publication title -

ieee access

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.587

H-Index - 127

ISSN - 2169-3536

DOI - 10.1109/access.2018.2875238

Subject(s) - aerospace , bioengineering , communication, networking and broadcast technologies , components, circuits, devices and systems , computing and processing , engineered materials, dielectrics and plasmas , engineering profession , fields, waves and electromagnetics , general topics for engineers , geoscience , nuclear engineering , photonics and electrooptics , power, energy and industry applications , robotics and control systems , signal processing and analysis , transportation

As online social networks are reshaping the way users share their daily experiences, and the way business practitioners manage their marketing activities, crowdturfing has been emerging as a potential threat that concerns many users. If no proper measures are taken, it may result in a crisis, such as public opinion being misled. In general, crowdturfing refers to coordinated suspicious online behaviors, such as hiring online posters to propagandize online comments with mendacious contents or to spread gossip about their competitors. Through crowdturfing, the stakeholders can achieve their expected goals of manipulating the public opinion, which would further bring negative effects on both the Internet users and society.

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