Open AccessLessons learned from unsuccessful internationalization attempts: examples of multinational retailers in Chile
Author(s) -
Enrique Ostale
Publication year - 2006
Publication title -
strategic direction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.115
H-Index - 12
eISSN - 1758-8588
pISSN - 0258-0543
DOI - 10.1108/sd.2006.05622ead.003
Subject(s) - multinational corporation , internationalization , business , marketing , industrial organization , business administration , international business , economic geography , international trade , management , economics , finance
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