Open AccessThe Evaluation of Pre‐tests by Advertising People: Results of a Survey in Belgium
Author(s) -
Piet Vanden Abeele,
P. Luysterman
Publication year - 1981
Publication title -
european journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.199
H-Index - 100
eISSN - 1758-7123
pISSN - 0309-0566
DOI - 10.1108/eum0000000004870
Subject(s) - recall , advertising , test (biology) , order (exchange) , marketing , psychology , attitude change , business , social psychology , paleontology , finance , cognitive psychology , biology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom