Open AccessGo-to-Market Strategies for Women Entrepreneurs
Author(s) -
H. A. Brown,
Mark D. Peterson,
John A. Quelch,
Vice Provost,
Leonard P. Miller,
Victoria Crittenden
Publication year - 2019
Publication title -
emerald publishing limited ebooks
Language(s) - English
Resource type - Book series
DOI - 10.1108/9781789732894
Subject(s) - business
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom