Scenarios and business models for 4G in Europe
Author(s) -
Pieter Ballon
Publication year - 2004
Publication title -
info
Language(s) - English
Resource type - Journals
eISSN - 1465-9840
pISSN - 1463-6697
DOI - 10.1108/14636690410568641
Subject(s) - vision , business model , telecommunications , wireless broadband , computer science , wireless , broadband , wireless network , business , marketing , philosophy , theology
This paper investigates the main trends and uncertainties that will define fourth generation mobile systems and services (4G) in Europe. It outlines two divergent visions on 4G: the so‐called “immediate” 4G vision, consisting of wireless local area networks (WLANs) combined with other wireless access technologies, competing with 3G in the short term, and the so‐called “linear” 4G vision, in which the 3G standard is not replaced until the end of its life cycle by an ultra‐high speed broadband wireless network. Which of these visions will materialise, and what this means for the competitiveness of the main 4G stakeholders in Europe, will be to a large extent determined by which business models are feasible for 4G.
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