Location decision making in retail firms: evolution and challenge | Zendy

Jonathan Reynolds | Zendy; Steve Wood | Zendy

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Location decision making in retail firms: evolution and challenge

Author(s) -

Jonathan Reynolds,

Steve Wood

Publication year - 2010

Publication title -

international journal of retail and distribution management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.728

H-Index - 78

eISSN - 1758-6690

pISSN - 0959-0552

DOI - 10.1108/09590551011085939

Subject(s) - sophistication , originality , rationalisation , business , marketing , portfolio , intuition , survey instrument , qualitative research , psychology , sociology , social science , geometry , mathematics , finance , cognitive science

The paper has three objectives: first, to reflect on the contribution of this journal to the study of retail location assessment and decision-making; second, to use the results of a questionnaire survey of retailers to assess the employment of location assessment techniques a decade since a similar survey conducted by Hernández and Bennison (2000); third, in the light of these results, to conclude what likely challenges the location planning profession will face over the next decade

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