Customers behaving badly: a state of the art review, research agenda and implications for practitioners | Zendy

Raymond P. Fisk | Zendy; Stephen J. Grove | Zendy; Lloyd C. Harris | Zendy; Dominique A. Keeffe | Zendy; Kate L. Daunt | Zendy; Rebekah RussellBennett | Zendy; Jochen Wirtz | Zendy

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Customers behaving badly: a state of the art review, research agenda and implications for practitioners

Author(s) -

Raymond P. Fisk,

Stephen J. Grove,

Lloyd C. Harris,

Dominique A. Keeffe,

Kate L. Daunt,

Rebekah RussellBennett,

Jochen Wirtz

Publication year - 2010

Publication title -

journal of services marketing

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.229

H-Index - 102

eISSN - 2054-1651

pISSN - 0887-6045

DOI - 10.1108/08876041011072537

Subject(s) - terminology , originality , dysfunctional family , value (mathematics) , service (business) , marketing , public relations , management science , business , sociology , computer science , psychology , political science , qualitative research , engineering , social science , philosophy , linguistics , machine learning , psychotherapist

The purpose of this paper is to highlight important issues in the study of dysfunctional customer behavior and to provide a research agenda to inspire, guide, and enthuse. Through a critical evaluation of existing research, the aim is to highlight key issues and to present potentially worthy avenues for future study

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