z-logo
open-access-imgOpen Access
What are relationships in business networks?
Author(s) -
Maria Holmlund,
JanÅke Törnroos
Publication year - 1997
Publication title -
management decision
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.923
H-Index - 98
eISSN - 1758-6070
pISSN - 0025-1747
DOI - 10.1108/00251749710169693
Subject(s) - business networking , core (optical fiber) , layer (electronics) , network formation , resource (disambiguation) , computer science , social network (sociolinguistics) , knowledge management , business , business model , marketing , electronic business , social media , world wide web , telecommunications , computer network , organic chemistry , chemistry
An understanding of business networks and the specific processes affecting change in networks is intimately connected to the understanding of the nature of relationships. Relationships constitute the core aspect which connects actors, resources and activities in a business network. Presents an overview of basic features of relationships. Groups relational concepts from the business marketing literature into structural, economic and social dimensions. Outlines a marketing model of three network layers in business networks based on different types of actors. The proposed network layers in the model constitute the production network layer, the resource network layer and the social network layer. Finally, assigns relational concepts to their related network layers in a relationship matrix.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here
Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom