Open AccessIt Takes Change to Make Change: Good Publication Practice—Image Handling
Author(s) -
Lahortiga Idoya,
Cox Luk
Publication year - 2017
Publication title -
hemasphere
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.677
H-Index - 11
ISSN - 2572-9241
DOI - 10.1097/hs9.0000000000000006
Subject(s) - unconscious mind , perception , psychology , quality (philosophy) , notice , process (computing) , cognitive psychology , information processing , consciousness , mood , computer science , cognitive science , social psychology , psychoanalysis , neuroscience , epistemology , philosophy , political science , law , operating system
Aristotle said it best: “We are what we repeatedly do. please update your files according to our standards.” The Excellence, then, is not an act, but a habit.” This insight is profound. Let us just zoom in to our brain for a moment. Even though it has no will of its own, we know what it is repeatedly doing. Processing information. Our brain processes information all the time. Sensory information, auditory information, but most importantly visual information. Up to 90% of all information that enters our brain is visual. Our brains are trained to process visual information fast and effectively, and are excellent at it. Our brain can process an image, any image, in just a matter of milliseconds.We are not even aware of it, unconscious processing indeed. But more important is what our brain does with that information. Many studies show that what we see has a profound effect on what we do or how we feel. Remember the last time you saw a horror movie? Or, a romantic movie for that matter. Images are powerful. Especially because of the unconscious processing. Your unconscious mind controls your emotions, mood and perception. Think about it. The figures of your publication will greatly affect how your research is perceived. Your reader will process this information in a split second and (unconsciously) judge the quality of your research. Poor figures devaluate the perceived quality of your work. You want to avoid this at all cost. Here are a few tips to help.