What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis | Zendy

Nason Maani | Zendy; Mark Petticrew | Zendy

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What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis

Author(s) -

Nason Maani,

Mark Petticrew

Publication year - 2017

Publication title -

journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.916

H-Index - 82

eISSN - 1741-3850

pISSN - 1741-3842

DOI - 10.1093/pubmed/fdx040

Subject(s) - alcohol industry , corporate social responsibility , government (linguistics) , context (archaeology) , public relations , public health , occupational safety and health , business , suicide prevention , poison control , social responsibility , human factors and ergonomics , environmental health , political science , medicine , law , advertising , nursing , paleontology , linguistics , philosophy , biology

The alcohol industry uses responsible drinking messaging as a central element of its corporate social responsibility (CSR) activities. It has been argued that such messaging is vague, and potentially part of broader CSR activities to protect industry interests at the expense of public health. This study aimed to identify how industry defines responsible drinking, and in what contexts it is used.

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