A process evaluation of the UK-wide Antibiotic Guardian campaign: developing engagement on antimicrobial resistance | Zendy

Alex Bhattacharya | Zendy; Susan Hopkins | Zendy; Anna Sallis | Zendy; Emma Budd | Zendy; Diane AshiruOredope | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

A process evaluation of the UK-wide Antibiotic Guardian campaign: developing engagement on antimicrobial resistance

Author(s) -

Alex Bhattacharya,

Susan Hopkins,

Anna Sallis,

Emma Budd,

Diane AshiruOredope

Publication year - 2016

Publication title -

journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.916

H-Index - 82

eISSN - 1741-3850

pISSN - 1741-3842

DOI - 10.1093/pubmed/fdw059

Subject(s) - pledge , social media , referral , medicine , guardian , medical prescription , public health , public engagement , public relations , business , family medicine , nursing , political science , law

Public Health England developed and led a new UK-wide pledge campaign aiming to improve behaviours around the prudent use and prescription of antibiotics. This paper presents a process evaluation for the first season of the campaign to determine the impact of the campaign and inform future campaigns.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research