The portrayal of infant feeding in British women's magazines: a qualitative and quantitative content analysis | Zendy

Eileen C. O’Brien | Zendy; Puja Myles | Zendy; Catherine Pritchard | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

The portrayal of infant feeding in British women's magazines: a qualitative and quantitative content analysis

Author(s) -

Eileen C. O’Brien,

Puja Myles,

Catherine Pritchard

Publication year - 2016

Publication title -

journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.916

H-Index - 82

eISSN - 1741-3850

pISSN - 1741-3842

DOI - 10.1093/pubmed/fdw024

Subject(s) - breastfeeding , content analysis , breast feeding , breastfeeding promotion , infant feeding , infant formula , public health , qualitative research , medicine , health promotion , psychology , demography , pediatrics , sociology , nursing , social science

Exclusive breastfeeding is the best start an infant can receive. However, in many high-income countries breastfeeding rates are low and this may be a reflection of social norms which in turn may be influenced by the media. This study therefore explored the portrayal of infant feeding in women's general interest magazines.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research