Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation | Zendy

Lauren P. Hollier | Zendy; Simone Pettigrew | Zendy; Terry Slevin | Zendy; Mark Strickland | Zendy; Carolyn Minto | Zendy

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Comparing online and telephone survey results in the context of a skin cancer prevention campaign evaluation

Author(s) -

Lauren P. Hollier,

Simone Pettigrew,

Terry Slevin,

Mark Strickland,

Carolyn Minto

Publication year - 2016

Publication title -

journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.916

H-Index - 82

eISSN - 1741-3850

pISSN - 1741-3842

DOI - 10.1093/pubmed/fdw018

Subject(s) - respondent , telephone interview , context (archaeology) , comparability , interview , health promotion , medicine , telephone survey , promotion (chess) , advertising , national health interview survey , family medicine , public health , psychology , environmental health , nursing , population , business , geography , political science , social science , mathematics , archaeology , combinatorics , sociology , politics , law

A large proportion of health promotion campaign evaluation research has historically been conducted via telephone surveys. However, there are concerns about the continued viability of this form of surveying in providing relevant and representative data. Online surveys are an increasingly popular alternative, and as such there is a need to assess the comparability between data collected using the two different methods to determine the implications for longitudinal comparisons. The present study compared these survey modes in the context of health promotion evaluation research.

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