Open AccessMarketing messages in food and alcohol magazine advertisements, variations across type and nutritional content of promoted products: a content analysis
Author(s) -
Alison C. Pitts,
W. Warner Burke,
Jean Adams
Publication year - 2013
Publication title -
journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.916
H-Index - 82
eISSN - 1741-3850
pISSN - 1741-3842
DOI - 10.1093/pubmed/fdt072
Subject(s) - advertising , food marketing , content analysis , business , marketing , food science , composition (language) , psychology , sociology , chemistry , art , social science , literature
'Marketing messages' are the themes used in advertisements to promote products. We explored the frequency of different marketing messages used in food and alcohol advertisements in UK women's magazines and associations with the type and nutritional content of products promoted.
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