Giving the wrong impression: food and beverage brand impressions delivered to youth through popular movies | Zendy

Monica Skatrud-Mickelson | Zendy; Anna M. AdachiMejia | Zendy; Todd A. MacKenzie | Zendy; Lisa Sutherland | Zendy

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Giving the wrong impression: food and beverage brand impressions delivered to youth through popular movies

Author(s) -

Monica Skatrud-Mickelson,

Anna M. AdachiMejia,

Todd A. MacKenzie,

Lisa Sutherland

Publication year - 2011

Publication title -

journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.916

H-Index - 82

eISSN - 1741-3850

pISSN - 1741-3842

DOI - 10.1093/pubmed/fdr089

Subject(s) - advertising , obesity , public health , product (mathematics) , food marketing , psychology , medicine , environmental health , business , geometry , nursing , mathematics

Marketing on television showcases less-healthful options, with emerging research suggesting movies promote similar products. Given the obesity epidemic, understanding advertising to youth should be a public health imperative. The objective of this study was to estimate youth impressions to food and beverages delivered through movies.

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