Open AccessThe impact of cigarette package design on perceptions of risk
Author(s) -
David S. Hammond,
Carla M. Parkinson
Publication year - 2009
Publication title -
journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.916
H-Index - 82
eISSN - 1741-3850
pISSN - 1741-3842
DOI - 10.1093/pubmed/fdp066
Subject(s) - tar (computing) , taste , perception , medicine , health risk , risk perception , packaging and labeling , environmental health , advertising , psychology , business , marketing , neuroscience , computer science , programming language
More than 40 countries have laws prohibiting misleading information from tobacco packages, including the words 'light', 'mild' and 'low-tar'. Little is known about the extent to which other words and package designs prove misleading to consumers.
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