Advertising of food to children: is brand logo recognition related to their food knowledge, eating behaviours and food preferences? | Zendy

C. A. Kopelman | Zendy; Lesley Roberts | Zendy; Peymané Adab | Zendy

Open Access

Advertising of food to children: is brand logo recognition related to their food knowledge, eating behaviours and food preferences?

Author(s) -

C. A. Kopelman,

Lesley Roberts,

Peymané Adab

Publication year - 2007

Publication title -

journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.916

H-Index - 82

eISSN - 1741-3850

pISSN - 1741-3842

DOI - 10.1093/pubmed/fdm067

Subject(s) - logos bible software , logo (programming language) , advertising , childhood obesity , unhealthy food , obesity , food marketing , psychology , public health , healthy eating , environmental health , medicine , business , overweight , physical activity , computer science , programming language , operating system , nursing , physical medicine and rehabilitation

There remains controversy about the contribution of food advertising targeted at children to the epidemic of childhood obesity in the UK. The aim of this study is to explore the relationship between the ability to recognize brand logos featured in promotional campaigns of the food industry and eating behaviours, food knowledge and preferences in children aged 9-11 attending six primary schools in Birmingham, West Midlands.

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