Open AccessMarketing occupational health: exploring the purchaser perspective
Author(s) -
O. Keyes-Evans,
Adrian Woods
Publication year - 2012
Publication title -
occupational medicine
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.509
H-Index - 85
eISSN - 1471-8405
pISSN - 0962-7480
DOI - 10.1093/occmed/kqs203
Subject(s) - clarity , scope (computer science) , perspective (graphical) , nonprobability sampling , public relations , perception , the internet , marketing , medicine , business , psychology , environmental health , chemistry , biochemistry , neuroscience , world wide web , computer science , programming language , artificial intelligence , population , political science
There may be scope for providers of occupational health (OH) services to improve their communication and marketing to those who purchase their services, but the research literature contains little information about purchasers' perceptions of OH. There is no documented overview that fully captures the purchasers' perspective.
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