Receipt of Tobacco Direct Mail Coupons and Changes in Smoking Status in a Nationally Representative Sample of US Adults | Zendy

Kelvin Choi | Zendy; Samir Soneji | Zendy; Andy S.L. Tan | Zendy

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Receipt of Tobacco Direct Mail Coupons and Changes in Smoking Status in a Nationally Representative Sample of US Adults

Author(s) -

Kelvin Choi,

Samir Soneji,

Andy S.L. Tan

Publication year - 2017

Publication title -

nicotine and tobacco research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.338

H-Index - 113

eISSN - 1469-994X

pISSN - 1462-2203

DOI - 10.1093/ntr/ntx141

Subject(s) - receipt , medicine , environmental health , odds , logistic regression , odds ratio , young adult , tobacco control , population , tobacco use , smoke , demography , public health , gerontology , nursing , sociology , world wide web , computer science , physics , meteorology

Direct-to-consumer tobacco marketing, including direct mail and email coupons, is a potentially influential marketing strategy. We examined the associations between receipt of tobacco direct mail/email coupons and trajectories of smoking behavior among US adults.

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