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There is very little insight into the psychosocial characteristics of young adults susceptible to waterpipe tobacco use and their reactions to messages about harms of waterpipe tobacco smoking (WTS). We investigated how young adults who were or were not susceptible to WTS differed on various characteristics and their reactions to messages about WTS harms.

Characterizing Young Adults’ Susceptibility to Waterpipe Tobacco Use and Their Reactions to Messages About Product Harms and Addictiveness