An Online Documentary Film to Motivate Quit Attempts Among Smokers in the General Population (4Weeks2Freedom): A Randomized Controlled Trial | Zendy

Jamie Brown | Zendy; Susan Michie | Zendy; Matthew Walmsley | Zendy; Robert West | Zendy

Open Access

An Online Documentary Film to Motivate Quit Attempts Among Smokers in the General Population (4Weeks2Freedom): A Randomized Controlled Trial

Author(s) -

Jamie Brown,

Susan Michie,

Matthew Walmsley,

Robert West

Publication year - 2015

Publication title -

nicotine and tobacco research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.338

H-Index - 113

eISSN - 1469-994X

pISSN - 1462-2203

DOI - 10.1093/ntr/ntv161

Subject(s) - randomized controlled trial , intervention (counseling) , medicine , sitting , population , psychological intervention , psychology , bayes' theorem , physical therapy , psychiatry , computer science , bayesian probability , environmental health , artificial intelligence , pathology

Online motivational films to promote quit attempts could encourage large numbers of smokers to stop at low unit cost. We evaluated an online film documenting the experiences of smokers who recorded the first month of their successful attempts to quit (4Weeks2Freedom). The film was designed to boost motivation and self-efficacy and provide role-models to promote ex-smoker identities.

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