E-Cigarette Advertising in the UK: A Content Analysis of Traditional and Social Media Advertising to Observe Compliance with Current Regulations | Zendy

Martine Stead | Zendy; Allison Ford | Zendy; Kathryn Angus | Zendy; Anne Marie MacKintosh | Zendy; Richard Purves | Zendy; Danielle Mitchell | Zendy

Open Access

E-Cigarette Advertising in the UK: A Content Analysis of Traditional and Social Media Advertising to Observe Compliance with Current Regulations

Author(s) -

Martine Stead,

Allison Ford,

Kathryn Angus,

Anne Marie MacKintosh,

Richard Purves,

Danielle Mitchell

Publication year - 2021

Publication title -

nicotine and tobacco research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.338

H-Index - 113

eISSN - 1469-994X

pISSN - 1462-2203

DOI - 10.1093/ntr/ntab075

Subject(s) - advertising , compliance (psychology) , sample (material) , directive , business , psychology , computer science , social psychology , programming language , chemistry , chromatography

The advertising of e-cigarettes in the UK is regulated through the revised EU Tobacco Products Directive and the Tobacco and Related Products Regulations, with further rules set out in the Advertising Standards Authority (ASA) Committees of Advertising (CAP) Code. Focusing on the ASA CAP Code Rules, we examined e-cigarette advertising regulation compliance in traditional advertising channels and on social media.

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