The Response of Smokers to Health Warnings on Packs in the United Kingdom and Norway Following the Introduction of Standardized Packaging | Zendy

Crawford Moodie | Zendy; Catherine Best | Zendy; Ingeborg Lund | Zendy; Janne Scheffels | Zendy; Nathan Critchlow | Zendy; Martine Stead | Zendy; Ann McNeill | Zendy; Sara C Hitchman | Zendy; Anne Marie MacKintosh | Zendy

Open Access

The Response of Smokers to Health Warnings on Packs in the United Kingdom and Norway Following the Introduction of Standardized Packaging

Author(s) -

Crawford Moodie,

Catherine Best,

Ingeborg Lund,

Janne Scheffels,

Nathan Critchlow,

Martine Stead,

Ann McNeill,

Sara C Hitchman,

Anne Marie MacKintosh

Publication year - 2021

Publication title -

nicotine and tobacco research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.338

H-Index - 113

eISSN - 1469-994X

pISSN - 1462-2203

DOI - 10.1093/ntr/ntab027

Subject(s) - directive , packaging and labeling , psychology , medicine , environmental health , advertising , business , marketing , computer science , programming language

Standardized packaging was phased in between May 2016 and May 2017 in the United Kingdom and July 2017 and July 2018 in Norway. In both countries, the health warnings on packs prior to standardized packaging being implemented were from the former Tobacco Products Directive library of warnings (text warnings covering 43% of the pack front and pictorial warnings covering 53% of the pack reverse). The warnings on packs, postimplementation, were from the current Tobacco Products Directive library of warnings (novel pictorial warnings covering 65% of the pack front and reverse) for the United Kingdom but unchanged in Norway.

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