The interface between rhetoric and layout in multimodal artefacts | Zendy

Tuomo Hiippala | Zendy

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The interface between rhetoric and layout in multimodal artefacts

Author(s) -

Tuomo Hiippala

Publication year - 2012

Publication title -

literary and linguistic computing

Language(s) - English

Resource type - Journals

eISSN - 1477-4615

pISSN - 0268-1145

DOI - 10.1093/llc/fqs064

Subject(s) - computer science , rhetorical question , interface (matter) , rhetoric , linguistics , multimodality , reciprocal , human–computer interaction , tourism , function (biology) , natural language processing , artificial intelligence , world wide web , history , philosophy , archaeology , bubble , maximum bubble pressure method , parallel computing , evolutionary biology , biology

This research-in-progress report describes ongoing work on a doctoral dissertation, which attempts to model the prototypical structure of the tourist brochure as a multimodal artefact. By using a multimodal corpus based on the Genre and Multimodality model, the dissertation investigates how the brochures use both language and image to fulfil their communicative function. This paper focuses on a specific aspect of the prototypical structure, that is, how the brochures organize the content in the layout and signal its

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