Image Content Analysis of US Natural Resources-Related Professional Society Websites with Respect to Gender and Racial/Ethnic Diversity | Zendy

Tara L. Bal | Zendy; Terry L. Sharik | Zendy

Open Access

Image Content Analysis of US Natural Resources-Related Professional Society Websites with Respect to Gender and Racial/Ethnic Diversity

Author(s) -

Tara L. Bal,

Terry L. Sharik

Publication year - 2019

Publication title -

journal of forestry

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.636

H-Index - 74

eISSN - 1938-3746

pISSN - 0022-1201

DOI - 10.1093/jofore/fvz023

Subject(s) - representativeness heuristic , diversity (politics) , ethnic group , race (biology) , natural resource , content analysis , natural (archaeology) , resource (disambiguation) , gender diversity , cultural diversity , field (mathematics) , public relations , political science , sociology , psychology , geography , social psychology , gender studies , social science , computer science , business , law , computer network , corporate governance , mathematics , archaeology , finance , pure mathematics

In 2018, a web image content analysis was conducted to assess the perceived gender and race/ethnicity diversity and representativeness of 11 natural resources-related, professional society websites. Results highlight the lack of inclusivity of women and minorities in images most frequently seen at the top of these organizations’ home webpages. More gender and race/ethnicity diversity is present on the main landing page or home page for these organizations, but much less diversity is found on other webpages within the websites. Women and minorities are also less likely to be portrayed in images in the field, or actively engaging with natural resources (more likely to be included in posed, passive images indoors). Representative diversity in images is important to influence the perceived fit and consequential decisionmaking for potential students and professionals entering natural resource-related fields.

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