Business District Streetscapes, Trees, and Consumer Response | Zendy

Kathleen L. Wolf | Zendy

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Business District Streetscapes, Trees, and Consumer Response

Author(s) -

Kathleen L. Wolf

Publication year - 2005

Publication title -

journal of forestry

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.636

H-Index - 74

eISSN - 1938-3746

pISSN - 0022-1201

DOI - 10.1093/jof/103.8.396

Subject(s) - central business district , preference , product (mathematics) , perception , quality (philosophy) , marketing , affect (linguistics) , consumer behaviour , forest product , business , geography , advertising , psychology , forestry , economics , forest management , engineering , philosophy , geometry , mathematics , communication , epistemology , neuroscience , transport engineering , microeconomics

A multistudy research program has investigated how consumers respond to the urban forest in central business districts of cities of various sizes. Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviors. Survey respondents from all regions of the United States favored trees in business districts, and this preference was further reflected in positive district perceptions, patronage behavior, and product pricing. An overview of the research is provided, with implications for the economics of local communities.

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