Open AccessWhat price loyalty?
Author(s) -
James G. Phillips
Publication year - 2009
Publication title -
journal of intellectual property law and practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.252
H-Index - 10
eISSN - 1747-1540
pISSN - 1747-1532
DOI - 10.1093/jiplp/jpp199
Subject(s) - loyalty , business , advertising , marketing
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