Open AccessJCR Call for Papers: “The Future of Brands in a Changing Consumer Marketplace” Special Issue: August 2021
Publication year - 2019
Publication title -
journal of consumer research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 8.916
H-Index - 179
eISSN - 1537-5277
pISSN - 0093-5301
DOI - 10.1093/jcr/ucz010
Subject(s) - advertising , marketing , business , consumer research
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