Open AccessHow Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness? A Multimethod Investigation
Author(s) -
Ashok K. Lalwani,
Jessie J. Wang
Publication year - 2018
Publication title -
journal of consumer research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 8.916
H-Index - 179
eISSN - 1537-5277
pISSN - 0093-5301
DOI - 10.1093/jcr/ucy033
Subject(s) - coupon , interdependence , marketing , business , advertising , order (exchange) , consumer behaviour , sociology , social science , finance
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom