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biases. Science 1974;185:1124–30. 7 Lubell M, Vedlitz A, Zahran S, Alston L. Collective action, environmental activism, and air quality policy. Polit Res Q 2006;59:149–60. 8 Samuelson W, Zeckhauser RJ. Status quo bias in decision making. J Risk Uncertain 1988;1:7–59. 9 Tversky A, Kahneman D. Advances in prospect theory: cumulative representation of uncertainty. J Risk Uncertain 1992;5:297–323. 10 Dietz T, Stern PC, Guagnano GA. Social structural and social psychological bases of environmental concern. Environ Behav 1998;30:450–71. 11 Freudenberg WR. Perceived risk, real risk. Science 1988;242:44–49. 12 Stern PC. Toward a coherent theory of environmentally significant behavior. J Soc Issues 2000;56:407–24. 13 Brody SD, Peck M, Highfield W. Examining localized patterns of air quality perceptions in Texas: a spatial and statistical analysis. Risk Analysis 2004;24:1561–74. 14 Johnson EJ, Tversky A. Affect, generalization, and the perception of risk. J Pers Soc Psychol 1983;45:20–31. 15 O’Connor RE, Bord RJ, Fisher A. Risk perceptions, general environmental beliefs, and willingness to address climate change. Risk Anal 1999;19:461–71.

Author's response: Linking particulate matter and sulphur concentrations to air pollution annoyance: problems of measurement, scale and control