Does locus of control moderate the effects of tailored health education materials? | Zendy

Cheryl L. Holt | Zendy

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Does locus of control moderate the effects of tailored health education materials?

Author(s) -

Cheryl L. Holt

Publication year - 2000

Publication title -

health education research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.601

H-Index - 103

eISSN - 1465-3648

pISSN - 0268-1153

DOI - 10.1093/her/15.4.393

Subject(s) - locus of control , psychological intervention , overweight , behavior change , health education , psychology , health behavior , cognition , health promotion , health communication , applied psychology , medicine , social psychology , obesity , public health , nursing , environmental health , communication , psychiatry

Research in health communication has shown that individually tailored health education materials are more effective than traditional or generic materials in producing changes in health-related behaviors. However, tailored materials have not been equally effective for all individuals. Because locus of control affects behavioral outcomes in other self-change interventions, its effect on individuals' responses to tailored messages is of particular interest. The present study examined differences in cognitive responses to tailored and non-tailored weight loss materials among 198 overweight individuals. Weight locus of control significantly interacted with study group (who received either tailored or non-tailored materials), suggesting that externals may respond to tailored health education materials with counter-arguments. Implications for the development and application of tailored health communication materials are discussed.

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