Ottawa 25+--'All aboard the Dazzling Bandwagon'--developing personal skills: what remains for the future?
Author(s) -
Dean Whitehead,
Fiona Irvine
Publication year - 2011
Publication title -
health promotion international
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.705
H-Index - 84
eISSN - 1460-2245
pISSN - 0957-4824
DOI - 10.1093/heapro/dar072
Subject(s) - charter , bandwagon effect , action (physics) , public relations , health professionals , task (project management) , political science , medicine , psychology , law , health care , management , physics , quantum mechanics , economics
The remit of this paper is to identify what might be the future direction of one of the Ottawa Charter's five main action areas; developing personal skills (DPS). It is contested that this was never going to be an easy task. This opinion article argues that, while a watchful eye should be kept on evolving and innovative DPS strategy and programmes that Ottawa principles generally espouse, that type of activity is not representative of the current location and practice of many health practitioners--particularly clinically located health professionals. Targeting such professionals who, otherwise, might remain unaware of or unengaged with health promotion practice is the main reform required for future DPS activity. It is predicted that, where universal progress can be made, the potential for DPS development would be significant.
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