Age and Gender Stereotypes Reflected in Google’s “Autocomplete” Function: The Portrayal and Possible Spread of Societal Stereotypes | Zendy

Senjooti Roy | Zendy; Liat Ayalon | Zendy

Open Access

Age and Gender Stereotypes Reflected in Google’s “Autocomplete” Function: The Portrayal and Possible Spread of Societal Stereotypes

Author(s) -

Senjooti Roy,

Liat Ayalon

Publication year - 2019

Publication title -

the gerontologist

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.524

H-Index - 138

eISSN - 1758-5341

pISSN - 0016-9013

DOI - 10.1093/geront/gnz172

Subject(s) - categorization , psychology , perception , human sexuality , population , function (biology) , variety (cybernetics) , social psychology , reproductive health , demography , gender studies , computer science , sociology , neuroscience , artificial intelligence , evolutionary biology , biology

Google's autocomplete function provides "predictors" to enable quick completion of intended search terms. The predictors reflect the search trends of a population; they capture societal beliefs and perceptions about a variety of subjects. This study explores the predictors provided by Google United States when searching for information about older men and women.

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