Rationales for Anti-aging Activities in Middle Age: Aging, Health, or Appearance? | Zendy

Toni Calasanti | Zendy; Neal King | Zendy; Ilkka Pietilä | Zendy; Hanna Ojala | Zendy

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Rationales for Anti-aging Activities in Middle Age: Aging, Health, or Appearance?

Author(s) -

Toni Calasanti,

Neal King,

Ilkka Pietilä,

Hanna Ojala

Publication year - 2016

Publication title -

the gerontologist

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.524

H-Index - 138

eISSN - 1758-5341

pISSN - 0016-9013

DOI - 10.1093/geront/gnw111

Subject(s) - conflation , respondent , perception , psychology , inequality , gerontology , consumption (sociology) , social psychology , sociology , medicine , political science , social science , mathematical analysis , philosophy , mathematics , epistemology , neuroscience , law

We explore the motivations of middle-aged consumers of anti-aging products and services in relation to aging, health, and appearance. Admission of use of anti-aging products and services could align a respondent with a stigmatized group, old people, and also connotes a feminine concern with aesthetics. For these reasons, people, particularly men, will be unlikely to report using them for this purpose.

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