Role-Based Framing of Older Adults Linked to Decreased Ageism Over 210 Years: Evidence From a 600-Million-Word Historical Corpus

Background and Objectives Older adults are exhibiting greater diversity in their aging trajectories. This has led to movements by the World Health Organization and AARP to reframe aging. We compare role-based framing and age-based framing of older adults over 210 years—a time span beyond the reach of traditional methods—and elucidate their respective sentiments and narratives. Research Design and Methods We combined the Corpus of Historical American English with the Corpus of Contemporary American English to create a 600-million-word data set—the largest historical corpus of American English with over 150,000 texts collected from newspapers, magazines, fiction, and nonfiction. We compiled the top descriptors of age-based terms (e.g., senior citizen) and role-based terms (e.g., grandparent) and rated them for stereotypic valence (negative to positive) over 21 decades. Results Age-based framing evidenced a significantly higher increase in negativity (15%) compared to role-based framing (4%). We found a significant interaction effect between framing (age-based vs. role-based) and stereotypic content across 2 centuries (1800s and 1900s). The percentage of positive topics associated with role-based framing increased from 71% in the 1800s to 89% in the 1900s, with narratives of affection and wisdom becoming more prevalent. Conversely, the percentage of positive topics for age-based framing decreased from 82% to 38% over time, with narratives of burden, illness, and death growing more prevalent. Discussion and Implications We argue for a more role-centric approach when framing aging such that age ceases to be the chief determinant in how older adults are viewed in society.