Open AccessProbing the Audience of Seniors' Online Communities
Author(s) -
Galit Nimrod
Publication year - 2013
Publication title -
the journals of gerontology series b
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.578
H-Index - 150
eISSN - 1758-5368
pISSN - 1079-5014
DOI - 10.1093/geronb/gbt059
Subject(s) - the internet , audience participation , online community , internet privacy , psychology , advertising , sociology , gerontology , world wide web , computer science , media studies , medicine , business
Participation in online communities that are dedicated to older adults is a significant trend in elders' use of the Internet. The present study aimed to explore the audience of these communities and to discover possible subsegments within that audience and the differences among them.
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