Risk perception, optimistic bias, and readiness to change sun related behaviour | Zendy

Richard Bränström | Zendy; Sveinbjörn Kristjánsson | Zendy; H Ullén | Zendy

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Risk perception, optimistic bias, and readiness to change sun related behaviour

Author(s) -

Richard Bränström,

Sveinbjörn Kristjánsson,

H Ullén

Publication year - 2005

Publication title -

european journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.056

H-Index - 91

eISSN - 1464-360X

pISSN - 1101-1262

DOI - 10.1093/eurpub/cki193

Subject(s) - perception , psychology , risk perception , social psychology , neuroscience

The incidence of skin cancer has had a rapid increase in Sweden during the last 20 years. Sun exposure is an important preventable risk factor for skin cancer. It is essential to develop interventions to change people's exposure to the sun. The perception of own susceptibility to harm is essential in theories about self-protective behaviour. The aim of the present paper was to examine the associations between different risk perceptions, sun-related behaviour, readiness to change, and optimism bias.

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