Open AccessSales impacts of direct marketing choices: treatment effects with multinomial selectivity
Author(s) -
Timothy Park,
Krishna P. Paudel,
Seydina Ousmane Sene
Publication year - 2017
Publication title -
european review of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 60
eISSN - 1464-3618
pISSN - 0165-1587
DOI - 10.1093/erae/jbx038
Subject(s) - direct marketing , marketing , business , earnings , accounting
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