Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment | Zendy

Céline Michaud | Zendy; Daniel Llerena | Zendy; Iragaël Joly | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

Author(s) -

Céline Michaud,

Daniel Llerena,

Iragaël Joly

Publication year - 2012

Publication title -

european review of agricultural economics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.4

H-Index - 60

eISSN - 1464-3618

pISSN - 0165-1587

DOI - 10.1093/erae/jbs025

Subject(s) - willingness to pay , mixed logit , incentive , product (mathematics) , carbon footprint , agriculture , discrete choice , economics , price premium , cash , microeconomics , environmental economics , agricultural economics , business , econometrics , logistic regression , greenhouse gas , statistics , ecology , geometry , mathematics , macroeconomics , biology

This paper investigates consumers’ willingness to pay (WTP) a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analyzed with a mixed logit model and reveal significant premiums for both environmental attributes of the product.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research