Is embedding entailed in consumer valuation of food safety characteristics? | Zendy

Morten Raun Mørkbak | Zendy; Tove Christensen | Zendy; Dorte GyrdHansen | Zendy; Søren Bøye Olsen | Zendy

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Is embedding entailed in consumer valuation of food safety characteristics?

Author(s) -

Morten Raun Mørkbak,

Tove Christensen,

Dorte GyrdHansen,

Søren Bøye Olsen

Publication year - 2011

Publication title -

european review of agricultural economics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.4

H-Index - 60

eISSN - 1464-3618

pISSN - 0165-1587

DOI - 10.1093/erae/jbr021

Subject(s) - food safety , embedding , valuation (finance) , business , scope (computer science) , marketing , microeconomics , economics , computer science , food science , chemistry , finance , artificial intelligence , programming language

Consumers’ preferences for food safety characteristics are investigated with particular focus on existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. Two choice experiments have been conducted valuing food safety in respectively minced pork and chicken breasts, exemplified by avoiding human risks of Salmonella infections and strengthening the restrictions of using antibiotics in the pork production and in terms of avoiding human risks of Salmonella and Campylobacter infections respectively. The results showed no indications of an embedding effect between the food safety characteristics, in neither of the cases.

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